Ad Tech Explained

Why Pinterest Bought tvScientific

What possibilities are unlocked when you combine intent-rich audience signals with a performance CTV platform?

Google’s Move into AI Ads Puts the Spotlight on OpenAI’s Monetization Strategy

Let's explore each company's strategy to monetize LLM interfaces.

The Transparency Gap Explained

Making the Case for Agentic AI Media Buying

Can AdCP really fix what's wrong with today's ad buying models?

Preparing for AI Video Ads

Let's examine the promise and pitfalls of auto-generated video ads as small brands flood into CTV and publishers brace for impact.

Agentic Ad Tech Explained

How AI agents will reshape ad platforms, workflows, and the future of work in advertising.

Commerce Audiences Explained

ACR Data Explained

Cloudflare vs. the AI Crawlers: A Last Stand for the Open Web

Ads.txt for CTV Explained

PayPal Ads Explained

The Evolution of Magnite Explained

Unpacking ClearLine and the new SpringServe