Identity Signals Explained

A field guide for the evolving advertising identity landscape

The Trade Desk Ventura: When Efficiency Calls

An analysis of The Trade Desk's strategy to create a CTV operating system

Sell-Side Curation Explained

Ad Creative ID Framework (ACIF) Explained

Why would The Trade Desk secretly build a TV operating system?

Traffic Shaping Explained

Why is Google no longer deprecating cookies?

The Trade Desk's Premium Internet Explained

How AI answer engines will reshape the ad-supported web

Ad Selection API Explained

The Pyramid of User Value

Programmatic Timeouts Explained