Explainers • 4 min read Ad Selection API Explained For those who thought the conversation around third-party cookie deprecation couldn't get more complicated, in steps Microsoft Edge…
Identity • 8 min read The Pyramid of User Value The availability of deterministic identity, emerging privacy-enhancing technologies, and contextual signals will determine a user's value for publishers and advertisers.…
Explainers • 4 min read Programmatic Timeouts Explained Speed is everything in programmatic advertising, and timeouts keep the ad platforms participating in a real-time auction on time. Publishers…