Identity • 9 min read The Pyramid of User Value The availability of deterministic identity, emerging privacy-enhancing technologies, and contextual signals will determine a user's value for publishers and advertisers.…
Explainers • 5 min read Programmatic Timeouts Explained Speed is everything in programmatic advertising, and timeouts keep the ad platforms participating in a real-time auction on time. Publishers…
Future • 8 min read Generative AI: Transforming Advertising Beyond Imagination Generative AI ushers in a new era of creativity across all arts and industries, and advertising is no exception.…