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Marketing and Advertising NFT Projects
NFTs are blazing hot right now. So hot that the most popular secondary marketplace for NFTs, OpenSea, reached dizzying new…
Ad Tech Explained
Let's face it, ad tech can be confusing. I created this site to break down complex digital advertising topics, specifications, and news to make it all easier to understand.
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What is an SSP? Supply Side Platforms Explained
A supply-side platform (SSP) is software used by digital publishers to sell ad inventory programmatically to advertisers. Programmatic advertising enables…
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Private Identifier for Advertising (PIFA)
The following post presents a concept that does not exist today. I wanted to put this new take on identity…
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Real-Time Bidding Explained
Real-time bidding or RTB is a digital advertising strategy where multiple entities bid in a real-time auction to purchase advertising…
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EV chargers meet programmatic advertising
The increased popularity of electric vehicles (EVs) has surfaced a unique opportunity for companies to innovate around the infrastructure that…
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Unified ID 2.0 Explained
Unified ID 2.0 (UID2) is an open-source framework that publishers, advertisers, and digital advertising platforms can use to establish…
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FLoC criticisms put Google in an untenable position
The FLoC origin trials have begun along with a rising tide of criticism against it spilling out into the digital…
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Buyers.json and DemandChain Explained
Buyers.json and DemandChain make it easier to identify all buyers involved in a programmatic ad auction and trace ad…
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Geotargeting and Geolocation Explained
Geotargeting is one of the most widely used targeting options used by digital advertisers. Advertisers employ geotargeting to tailor their…
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Will Sign in with Apple destroy universal identifiers?
Sign in with Apple is a single sign-on service offered natively on all Apple devices that gives users the option…
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What is FLEDGE? Google FLEDGE Explained
FLEDGE or the "First Locally-Executed Decision over Groups Experiment" is the first attempt at delivering ads using the concepts outlined…