Ad Tech Explained

The Trade Desk 2025 headwinds

An analysis of TTD's rocky start to the year

Mobile Audience Segmentation Explained

Adalytics Explained

Imperfectly improving an imperfect ecosystem

Programmatic Live Events Explained

Real-Time Consumer Intent Data Explained

Identity Signals Explained

A field guide for the evolving advertising identity landscape

The Trade Desk Ventura: When Efficiency Calls

An analysis of The Trade Desk's strategy to create a CTV operating system

Sell-Side Curation Explained

Ad Creative ID Framework (ACIF) Explained

Why would The Trade Desk secretly build a TV operating system?

Traffic Shaping Explained

Why is Google no longer deprecating cookies?