Identity • 9 min read The Pyramid of User Value The availability of deterministic identity, emerging privacy-enhancing technologies, and contextual signals will determine a user's value for publishers and advertisers.…
Explainers • 5 min read Programmatic Timeouts Explained Speed is everything in programmatic advertising, and timeouts keep the ad platforms participating in a real-time auction on time. Publishers…
Future • 8 min read Generative AI: Transforming Advertising Beyond Imagination Generative AI ushers in a new era of creativity across all arts and industries, and advertising is no exception.…
Business • 4 min read Unpacking Walmart's $2.3 Billion Vizio Acquisition Walmart's decision to shell out $2.3 billion to purchase TV manufacturer and smart TV platform operator Vizio…
Google • 8 min read Assessing the impact of Google's Privacy Sandbox If Google has its way, 2024 will be the year we can all finally stop talking about cookies. That is…
Explainers • 9 min read Content Metadata for Programmatic Video Advertising Explained Should publishers inform buyers about the video content their users watch or consider passing more information than they do today?…
Business • 12 min read Programmatic Disintermediation — ClearLine, OpenPath, and The Premium Marketplace Magnite, The Trade Desk, and GroupM are all vying to establish themselves as indispensable components of an evolving programmatic landscape.…
Explainers • 10 min read How does IPv6 impact digital advertising? Should publishers, advertisers, and ad tech platforms worry about IPv6?…
Explainers • 14 min read Programmatic Video Creative Management Explained Do you hear that? It's the sound of millions of individual video ad creatives flying around between ad…
Google • 6 min read What is Google PAIR? A new first-party data solution PAIR is a new identity solution from Google that allows publishers and advertisers (using Google's buying platform, DV360)…
Audience • 6 min read Google embraces Seller Defined Audiences Google adopting Seller Defined Audiences invigorates the concept and puts it front and center as a solution that everyone needs to examine.…
Identity • 12 min read The benefits of universal identifiers on connected TV and mobile Do universal identifiers offer any value outside a web environment? Yes — their benefits extend to connected TV (CTV) and mobile in-app…