Ad Tech Explained

Explainers, insights, and analysis on the latest trends in advertising technology.

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ExplainersExplainers

Ad Creative ID Framework (ACIF) Explained

Trey Titone

CTVCTV

Why would The Trade Desk secretly build a TV operating system?

Trey Titone

ExplainersExplainers

Traffic Shaping Explained

Trey Titone

GoogleGoogle

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Why is Google no longer deprecating cookies?

Trey Titone

ExplainersExplainers

The Trade Desk's Premium Internet Explained

Trey Titone

AIAI

How AI answer engines will reshape the ad-supported web

Trey Titone

Privacy SandboxPrivacy Sandbox

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Ad Selection API Explained

Trey Titone

DataData

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The Pyramid of User Value

Trey Titone

ExplainersExplainers

Programmatic Timeouts Explained

Trey Titone

CTVCTV

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Generative AI: Transforming Advertising Beyond Imagination

Trey Titone

CTVCTV

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Unpacking Walmart's $2.3 Billion Vizio Acquisition

Trey Titone

GoogleGoogle

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Assessing the impact of Google's Privacy Sandbox

Trey Titone