Explainers • 10 min read How does IPv6 impact digital advertising? Should publishers, advertisers, and ad tech platforms worry about IPv6?…
Explainers • 14 min read Programmatic Video Creative Management Explained Do you hear that? It's the sound of millions of individual video ad creatives flying around between ad servers, SSPs,…
Google • 6 min read What is Google PAIR? A new first-party data solution PAIR is a new identity solution from Google that allows publishers and advertisers (using Google's buying platform, DV360) to match…
Audience • 6 min read Google embraces Seller Defined Audiences Google adopting Seller Defined Audiences invigorates the concept and puts it front and center as a solution that everyone needs to examine.…
Identity • 12 min read The benefits of universal identifiers on connected TV and mobile Do universal identifiers offer any value outside a web environment? Yes — their benefits extend to connected TV (CTV) and mobile in-app…
Business • 11 min read The ethics and economics of advertising vs. subscriptions Despite its additional complexity, advertising has powered an open web full of free information, and subscriptions limit access to information…
Business • 9 min read The bill that could break up Google and shake up ad tech A bipartisan group of senators introduced a new bill to rein in Google and any other company aspiring to dominate…
Identity • 6 min read The future of IP address as an advertising identifier The problem with IP address as an identifier is that users do not have the same privacy controls as cookies or device IDs.…
Business • 8 min read Netflix and...advertise? In a Q1 2022 earnings interview, Netflix Co-CEO Reed Hastings confirmed that the granddaddy of streaming video will now consider…
CTV • 8 min read OpenRTB 2.6, Pod Bidding, and CTV Context The IAB Tech Lab finalized OpenRTB 2.6, and the specification contains new additions that will enhance programmatic connected TV buying.…
Web3 • 20 min read How will Web3 impact advertising and media? I will detail some foundational concepts of Web3 and describe how companies could apply them to media and advertising use-cases.…
Explainers • 9 min read Privacy Sandbox on Android Explained Google has introduced the Privacy Sandbox on Android, a set of proposals that will nullify the need for device identifiers on Android.…