Why would The Trade Desk secretly build a TV operating system?
Last week, Janko Roettgers dropped a massive scoop on the LowPass newsletter that The Trade Desk is secretly developing an…
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Traffic Shaping Explained
According to executives from three large SSPs, the standard fill rate for SSPs is 1%. That means there is a…
Why is Google no longer deprecating cookies?
As most of you probably already know, Google announced that they no longer plan to deprecate third-party cookies in Chrome.…
The Trade Desk's Premium Internet Explained
During The Trade Desk's Q1 earnings call, CEO Jeff Green slipped in the phrase "premium Internet"…
How AI answer engines will reshape the ad-supported web
If ChatGPT, Google Gemini, or other AI tools could eventually answer any ad tech question, many people will never discover…
Ad Selection API Explained
For those who thought the conversation around third-party cookie deprecation couldn't get more complicated, in steps Microsoft Edge…
The Pyramid of User Value
The availability of deterministic identity, emerging privacy-enhancing technologies, and contextual signals will determine a user's value for publishers and advertisers.…
Programmatic Timeouts Explained
Speed is everything in programmatic advertising, and timeouts keep the ad platforms participating in a real-time auction on time.
Publishers…
Generative AI: Transforming Advertising Beyond Imagination
Generative AI ushers in a new era of creativity across all arts and industries, and advertising is no exception.…
Unpacking Walmart's $2.3 Billion Vizio Acquisition
Walmart's decision to shell out $2.3 billion to purchase TV manufacturer and smart TV platform operator Vizio…
Assessing the impact of Google's Privacy Sandbox
If Google has its way, 2024 will be the year we can all finally stop talking about cookies.
That is…
Content Metadata for Programmatic Video Advertising Explained
Should publishers inform buyers about the video content their users watch or consider passing more information than they do today?…
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