The bill that could break up Google and shake up ad tech
A bipartisan group of senators introduced a new bill
[https://www.lee.senate.gov/2022/5/lee-introduces-digital-advertising-act] to
rein in…
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The future of IP address as an advertising identifier
Microsoft Edge Secure Network
[https://support.microsoft.com/en-us/topic/use-the-microsoft-edge-secure-network-to-protect-your-browsing-885472e2-7847-4d89-befb-c80d3dda6318]
is a new free service offered in the Edge…
Netflix and...advertise?
In a Q1 2022 earnings interview, Netflix Co-CEO Reed Hastings confirmed that the
granddaddy of streaming video will now consider…
OpenRTB 2.6, Pod Bidding, and CTV Context
The IAB Tech Lab finalized OpenRTB 2.6
[https://iabtechlab.com/blog/openrtb-2-6-is-ready-for-implementation/], and the
specification contains new additions that…
How will Web3 impact advertising and media?
The concepts behind Web3 could radically alter our digital lives, but it is
difficult to parse through the vague promises…
Privacy Sandbox on Android Explained
Google launched its Privacy Sandbox initiative on Chrome
[https://adtechexplained.com/google-chrome-privacy-sandbox-explained/] to
prepare for life after third-party cookies. The…
Contextual data providers face an existential threat
After Google announced their intentions to deprecate third-party cookies in
Chrome, contextual data providers undoubtedly rejoiced and went to work…
Seller-Defined Audiences Explained
Remember Project Rearc? The Interactive Advertising Bureau (IAB) formed the
project in response to Google's decision to end third-party cookie…
Interoperable Private Attribution (IPA) Explained
When Meta and Mozilla
[https://blog.mozilla.org/en/mozilla/privacy-preserving-attribution-for-advertising/]
team up to improve digital advertising, you should probably…
The Trade Desk OpenPath and the future of SSPs
The Trade Desk announced a new product
[https://www.thetradedesk.com/cn/press-room/the-trade-desk-launches-openpath-providing-advertisers-with-direct-access-to-premium-publisher-advertising-inventory]
for publishers last week called OpenPath.…
Spotify poised to dominate podcast advertising
Spotify advertising raked in $450 million in the fourth quarter of 2021,
representing 15% of the company's total revenue -…
How is Snap handling Apple ATT better than Meta?
Apple has dealt a $10 billion dollar blow to their unspoken nemesis, Meta.
On the Meta Q4 earnings call, CFO…
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