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Zero-party data explained
What if we asked users for their data? It seems simple, but this concept has gained steam in the last…
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Google starts the PPID Party
Last week, Google announced that publishers can start sharing PPIDs with Google programmatic demand. In a world increasingly starved of…
Twitter bluesky and decentralized social media explained
Twitter CEO, Jack Dorsey, sounded conflicted in his 13 tweet explanation of why he decided to boot Donald Trump off…
Advertising in the Metaverse
The concept of the Metaverse has gained an intense amount of interest in 2021. Check out the Google Trends data…
Marketing and Advertising NFT Projects
NFTs are blazing hot right now. So hot that the most popular secondary marketplace for NFTs, OpenSea, reached dizzying new…
What is an SSP? Supply Side Platforms Explained
A supply-side platform (SSP) is software used by digital publishers to sell ad inventory programmatically to advertisers. Programmatic advertising enables…
Private Identifier for Advertising (PIFA)
The following post presents a concept that does not exist today. I wanted to put this new take on identity…
Real-Time Bidding Explained
Real-time bidding or RTB is a digital advertising strategy where multiple entities bid in a real-time auction to purchase advertising…
EV chargers meet programmatic advertising
The increased popularity of electric vehicles (EVs) has surfaced a unique opportunity for companies to innovate around the infrastructure that…
Unified ID 2.0 Explained
Unified ID 2.0 (UID2) is an open-source framework that publishers, advertisers, and digital advertising platforms can use to establish…
FLoC criticisms put Google in an untenable position
The FLoC origin trials have begun along with a rising tide of criticism against it spilling out into the digital…
Buyers.json and DemandChain Explained
Buyers.json and DemandChain make it easier to identify all buyers involved in a programmatic ad auction and trace ad…
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