Explained Unified ID 2.0 Explained Unified ID 2.0 (UID2) is an open-source framework that publishers, advertisers, and digital advertising platforms can use to establish identity without third-party cookies. The Trade Desk set out to
google FLoC criticisms put Google in an untenable position The FLoC origin trials have begun along with a rising tide of criticism against it spilling out into the digital advertising and technology community. FLoC ostensibly preserves user privacy by
Explained Buyers.json and DemandChain Explained Buyers.json and DemandChain make it easier to identify all buyers involved in a programmatic ad auction and trace ad creatives back to their origin. The two IAB Tech Lab
Explained Geotargeting and Geolocation Explained Geotargeting is one of the most widely used targeting options used by digital advertisers. Advertisers employ geotargeting to tailor their message to a specific population of the world — and the
privacy What is CDPA? Virginia's Consumer Data Protection Act Explained Virginia Governor Ralph Northam signed the Consumer Data Protection Act (CDPA) into law on March 2nd, 2021, making Virginia the second state to enact a data protection law — only preceded
apple Will Sign in with Apple destroy universal identifiers? Sign in with Apple is a single sign-on service offered natively on all Apple devices that gives users the option to register with apps using a randomly generated and unique
Explained What is FLEDGE? Google FLEDGE Explained FLEDGE or the "First Locally-Executed Decision over Groups Experiment" is the first attempt at delivering ads using the concepts outlined in the TURTLEDOVE proposal arising out of the Google Privacy
google Did Google just kill universal identifiers? Google set the ad tech world ablaze when they announced that they will not support any universal identifier solutions meant to replace cookies. David Temkin, The Director of Product Management,
audience IP Address Data Targeting Explained Targeting users based on behavioral or demographic data requires a persistent identifier to tie an individual to a data set. These identifiers include device IDs (like Apple's IDFA or Google's
data What is a DMP? Data Management Platforms Explained A data management platform (DMP) collects, organizes, and activates data used to target digital ads. The DMP is a crucial component of the modern ad tech stack built to target
Explained Competitive Separation in Video Advertising Explained Competitive separation in video advertising prevents ads of the same category or advertiser from displaying in a single ad pod. An ad pod is a series of advertisements that playback
CTV Google TV vs Roku and Amazon Fire TV Google recently announced Chromecast with Google TV, a bold effort to overtake Roku and Amazon in connected TV. The concept is a reimagined hardware and software experience meant to iterate
Explained What is a PPID? PPID Explained. PPID is an acronym that stands for publisher-provided identifier. Unlike a cookie or MAID (mobile advertising identifier), a PPID is assigned to a user by a publisher. Publishers typically tie
privacy Privacy by Design and the Future of Digital Advertising Former Information and Privacy Commissioner of Ontario, Ann Cavoukian, originally developed Privacy by Design as a way to approach the design of any technology system with privacy taken into consideration
Explained What is Frequency Capping? Frequency Capping Explained Frequency capping is a setting in an ad serving platform that controls how many times an individual user should see a specific advertising creative. Advertisers typically want to cap the
privacy What is Google FloC? Federated Learning of Cohorts Explained This article explains Federated Learning of Cohorts (FLoC or “flock”) and how it can power interest-based advertising on the web without cookies while maintaining user privacy. The FLoC proposal is
privacy sandbox What is TURTLEDOVE? Google's TURTLEDOVE Explained Two Uncorrelated Requests, Then Locally-Executed Decision On Victory or "TURTLEDOVE" is a proposal put forth by the Google Chrome team as part of their Privacy Sandbox initiative. The proposal lays
apple IDFV - Apple's ID for Vendors Explained The ID for Vendors (IDFV) is a possible alternative that app owners can use in place of an IDFA to power some ad serving functionality if an IDFA is not
privacy Google Privacy Sandbox Explained The decision by Apple and Mozilla to effectively kill third-party cookies in Safari and Firefox was probably an easy one. Protecting user privacy is a core principle for Apple and
DOOH Electronic Paper (ePaper) Advertising Explained Digital out-of-home advertising was a growing sector of advertising until the COVID-19 pandemic hit. Emarketer predicted out-of-home advertising would grow by 3.3% in 2020, but revised that estimate to
Explained Apple's SKAdNetwork Explained The demise of Apple's IDFA in iOS 14 is causing many people to ask the question: what is SKAdNetwork? IDFA, the identifier that has made ad personalization possible on iPhones
ios14 How iOS 14 IDFA changes will benefit CTV Effective and privacy compliant audience targeting relies on a user resettable and consistent identifier like Apple's IDFA and Android's AAID, and Connected TV manufacturers have been quietly implementing their own versions for years.
google Google's ads transparency and user control proposal Explained A few months ago, Google released a proposal to start pushing the digital advertising industry to think about how it can make advertising on desktop and mobile web more transparent
Explained Cookie Syncing Explained Cookie syncing is a process that enables all members of an ad transaction on desktop or mobile web to have a common understanding of who they are targeting. Cookie syncing
privacy Device Fingerprinting Explained Device fingerprinting (also known as browser fingerprinting) is a technique used to track individual users or devices around the web by collecting information about a device or a browser.
