Electronic Paper (ePaper) Advertising Explained

Digital out-of-home advertising was a growing sector of advertising until the COVID-19 pandemic hit.

Emarketer predicted out-of-home advertising would grow by 3.3% in 2020, but revised that estimate to a 4.6% decline following the pandemic outbreak and subsequent quarantine orders. Despite the decline, they still predict $8.25 billion will be spent on OOH (out-of-home) with 33% ($2.72 billion) of that figure representing DOOH (digital-out-of-home) .

Even though the pandemic pumped the brakes on this growing sector, DOOH advertising should continue to grow as a viable medium for advertisers desiring to push their message beyond desktop, mobile and connected TV.