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The benefits of universal identifiers on connected TV and mobile
Do universal identifiers offer any value outside a web environment? Yes — their benefits extend to connected TV (CTV) and mobile in-app…
Apple
Photo by Wesson Wang on Unsplash.
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How is Snap handling Apple ATT better than Meta?
Apple has dealt a $10 billion dollar blow to their unspoken nemesis, Meta.
On the Meta Q4 earnings call, CFO…
members
Will Sign in with Apple destroy universal identifiers?
Sign in with Apple is a single sign-on service offered natively on all Apple devices that gives users the option…
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IDFV - Apple's ID for Vendors Explained
The ID for Vendors (IDFV) is a possible alternative that app owners can use in place of an IDFA to power some ad serving functionality if an IDFA is unavailable.…
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Apple's SKAdNetwork Explained
The demise of Apple's IDFA in iOS 14 is causing many people to ask the question:
what is SKAdNetwork?
IDFA,…