public Explainers • 10 min read How does IPv6 impact digital advertising? Should publishers, advertisers, and ad tech platforms worry about IPv6?…
public Google • 6 min read What is Google PAIR? A new first-party data solution PAIR is a new identity solution from Google that allows publishers and advertisers (using Google's buying platform, DV360) to match…
public Audience • 6 min read Google embraces Seller Defined Audiences Google adopting Seller Defined Audiences invigorates the concept and puts it front and center as a solution that everyone needs to examine.…
public Identity • 12 min read The benefits of universal identifiers on connected TV and mobile Do universal identifiers offer any value outside a web environment? Yes — their benefits extend to connected TV (CTV) and mobile in-app…
public Identity • 6 min read The future of IP address as an advertising identifier The problem with IP address as an identifier is that users do not have the same privacy controls as cookies or device IDs.…
public Explainers • 11 min read Seller-Defined Audiences Explained Remember Project Rearc? The Interactive Advertising Bureau (IAB) formed the project in response to Google's decision to end third-party cookie…
public Audience • 5 min read IP Address Data Targeting Explained Targeting users based on behavioral or demographic data requires a persistent identifier to tie an individual to a data set.…
public Data • 10 min read How do data management platforms work? DMPs Explained A data management platform (DMP) collects, organizes, and activates data used to target digital ads. The DMP is a crucial…
public Explainers • 3 min read What is a PPID? PPID Explained. PPID is an acronym that stands for publisher-provided identifier. Unlike a cookie or MAID (mobile advertising identifier), a PPID is…
public Explainers • 9 min read Apple's SKAdNetwork Explained The demise of Apple's IDFA in iOS 14 is causing many people to ask the question: what is SKAdNetwork? IDFA,…
members CTV • 4 min read How iOS 14 IDFA changes will benefit CTV Effective and privacy compliant audience targeting relies on a user resettable and consistent identifier like Apple's IDFA and Android's AAID, and Connected TV manufacturers have been quietly implementing their own versions for years.…
public Explainers • 6 min read Cookie Syncing Explained Cookie syncing is a process that enables all members of an ad transaction on desktop or mobile web to have…