Audience - Ad Tech Explained

The future of IP address as an advertising identifier

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Identity • 6 min read

The future of IP address as an advertising identifier

Microsoft Edge Secure Network [https://support.microsoft.com/en-us/topic/use-the-microsoft-edge-secure-network-to-protect-your-browsing-885472e2-7847-4d89-befb-c80d3dda6318] is a new free service offered in the Edge…

Trey Titone • 16 May 2022

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Explainers • 11 min read

Seller-Defined Audiences Explained

Remember Project Rearc? The Interactive Advertising Bureau (IAB) formed the project in response to Google's decision to end third-party cookie…

Trey Titone • 07 Mar 2022

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Audience • 5 min read

IP Address Data Targeting Explained

Targeting users based on behavioral or demographic data requires a persistent identifier to tie an individual to a data set.…

Trey Titone • 22 Feb 2021

How do data management platforms work? DMPs Explained

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Data • 10 min read

How do data management platforms work? DMPs Explained

A data management platform (DMP) collects, organizes, and activates data used to target digital ads. The DMP is a crucial…

Trey Titone • 26 Oct 2020

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Explainers • 3 min read

What is a PPID? PPID Explained.

PPID is an acronym that stands for publisher-provided identifier. Unlike a cookie or MAID (mobile advertising identifier), a PPID is…

Trey Titone • 28 Sep 2020

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Explainers • 9 min read

Apple's SKAdNetwork Explained

The demise of Apple's IDFA in iOS 14 is causing many people to ask the question: what is SKAdNetwork? IDFA,…

Trey Titone • 22 Aug 2020

How iOS 14 IDFA changes will benefit CTV

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CTV • 4 min read

How iOS 14 IDFA changes will benefit CTV

Effective and privacy compliant audience targeting relies on a user resettable and consistent identifier like Apple's IDFA and Android's AAID, and Connected TV manufacturers have been quietly implementing their own versions for years.…

Trey Titone • 17 Aug 2020

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Explainers • 6 min read

Cookie Syncing Explained

Cookie syncing is a process that enables all members of an ad transaction on desktop or mobile web to have…

Trey Titone • 30 Sep 2019