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IP Address Data Targeting Explained
Targeting users based on behavioral or demographic data requires a persistent identifier to tie an individual to a data set.…
Audience
Photo by Rob Curran on Unsplash.
6 posts
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What is a DMP? Data Management Platforms Explained
A data management platform (DMP) collects, organizes, and activates data used to target digital ads. The DMP is a crucial…
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What is a PPID? PPID Explained.
PPID is an acronym that stands for publisher-provided identifier. Unlike a cookie or MAID (mobile advertising identifier), a PPID is…
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Apple's SKAdNetwork Explained
The demise of Apple's IDFA in iOS 14 is causing many people to ask the question: what is SKAdNetwork? IDFA,…
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How iOS 14 IDFA changes will benefit CTV
Effective and privacy compliant audience targeting relies on a user resettable and consistent identifier like Apple's IDFA and Android's AAID, and Connected TV manufacturers have been quietly implementing their own versions for years.…
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Cookie Syncing Explained
Cookie syncing is a process that enables all members of an ad transaction on desktop or mobile web to have…