audience IP Address Data Targeting Explained Targeting users based on behavioral or demographic data requires a persistent identifier to tie an individual to a data set. These identifiers include device IDs (like Apple's IDFA or Google's
data What is a DMP? Data Management Platforms Explained A data management platform (DMP) collects, organizes, and activates data used to target digital ads. The DMP is a crucial component of the modern ad tech stack built to target
Explained What is a PPID? PPID Explained. PPID is an acronym that stands for publisher-provided identifier. Unlike a cookie or MAID (mobile advertising identifier), a PPID is assigned to a user by a publisher. Publishers typically tie
Explained Apple's SKAdNetwork Explained The demise of Apple's IDFA in iOS 14 is causing many people to ask the question: what is SKAdNetwork? IDFA, the identifier that has made ad personalization possible on iPhones
ios14 How iOS 14 IDFA changes will benefit CTV Effective and privacy compliant audience targeting relies on a user resettable and consistent identifier like Apple's IDFA and Android's AAID, and Connected TV manufacturers have been quietly implementing their own versions for years.
Explained Cookie Syncing Explained Cookie syncing is a process that enables all members of an ad transaction on desktop or mobile web to have a common understanding of who they are targeting. Cookie syncing
