google FLoC criticisms put Google in an untenable position The FLoC origin trials have begun along with a rising tide of criticism against it spilling out into the digital advertising and technology community. FLoC ostensibly preserves user privacy by
privacy Google Privacy Sandbox Explained The decision by Apple and Mozilla to effectively kill third-party cookies in Safari and Firefox was probably an easy one. Protecting user privacy is a core principle for Apple and
Explained Cookie Syncing Explained Cookie syncing is a process that enables all members of an ad transaction on desktop or mobile web to have a common understanding of who they are targeting. Cookie syncing
