The Trade Desk Ventura: When Efficiency Calls

An analysis of The Trade Desk's strategy to create a CTV operating system

Why would The Trade Desk secretly build a TV operating system?

Generative AI: Transforming Advertising Beyond Imagination

Unpacking Walmart's $2.3 Billion Vizio Acquisition

Content Metadata for Programmatic Video Advertising Explained

The benefits of universal identifiers on connected TV and mobile

What is Volumetric Video? Volumetric Video Explained.

OpenRTB 2.6, Pod Bidding, and CTV Context

Competitive Separation in Video Advertising Explained

Google TV vs Roku and Amazon Fire TV

How iOS 14 IDFA changes will benefit CTV

Automatic Content Recognition Explained