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Content Metadata for Programmatic Video Advertising Explained
Advertisers want to know what you are watching. Unsatisfied with the heap of metadata already available in programmatic bid requests,…
CTV
Photo by Dario on Unsplash.
5 posts
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The benefits of universal identifiers on connected TV and mobile
Do universal identifiers offer any value outside a web environment? Yes — their benefits extend to connected TV (CTV) and mobile in-app…
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OpenRTB 2.6, Pod Bidding, and CTV Context
The IAB Tech Lab finalized OpenRTB 2.6, and the specification contains new additions that will enhance programmatic connected TV buying.…
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Google TV vs Roku and Amazon Fire TV
Google recently announced Chromecast with Google TV
[https://www.theverge.com/21495609/google-chromecast-2020-review-streaming-remote-control]
, a bold effort to overtake Roku and…
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How iOS 14 IDFA changes will benefit CTV
Effective and privacy compliant audience targeting relies on a user resettable and consistent identifier like Apple's IDFA and Android's AAID, and Connected TV manufacturers have been quietly implementing their own versions for years.…