CTV Google TV vs Roku and Amazon Fire TV Google recently announced Chromecast with Google TV, a bold effort to overtake Roku and Amazon in connected TV. The concept is a reimagined hardware and software experience meant to iterate
ios14 How iOS 14 IDFA changes will benefit CTV Effective and privacy compliant audience targeting relies on a user resettable and consistent identifier like Apple's IDFA and Android's AAID, and Connected TV manufacturers have been quietly implementing their own versions for years.
