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The benefits of universal identifiers on connected TV and mobile
Do universal identifiers offer any value outside a web environment? Yes — their benefits extend to connected TV (CTV) and mobile in-app…
CTV
Photo by Dario on Unsplash.
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OpenRTB 2.6, Pod Bidding, and CTV Context
The IAB Tech Lab finalized OpenRTB 2.6, and the specification contains new additions that will enhance programmatic connected TV buying.…
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Google TV vs Roku and Amazon Fire TV
Google recently announced Chromecast with Google TV
[https://www.theverge.com/21495609/google-chromecast-2020-review-streaming-remote-control]
, a bold effort to overtake Roku and…
members
How iOS 14 IDFA changes will benefit CTV
Effective and privacy compliant audience targeting relies on a user resettable and consistent identifier like Apple's IDFA and Android's AAID, and Connected TV manufacturers have been quietly implementing their own versions for years.…