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Generative AI: Transforming Advertising Beyond Imagination
Generative AI ushers in a new era of creativity across all arts and industries, and advertising is no exception.…
CTV
Photo by Dario on Unsplash.
7 posts
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Unpacking Walmart's $2.3 Billion Vizio Acquisition
Walmart's decision to shell out $2.3 billion to purchase TV manufacturer and smart TV platform operator Vizio…
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Content Metadata for Programmatic Video Advertising Explained
Should publishers inform buyers about the video content their users watch or consider passing more information than they do today?…
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The benefits of universal identifiers on connected TV and mobile
Do universal identifiers offer any value outside a web environment? Yes — their benefits extend to connected TV (CTV) and mobile in-app…
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OpenRTB 2.6, Pod Bidding, and CTV Context
The IAB Tech Lab finalized OpenRTB 2.6, and the specification contains new additions that will enhance programmatic connected TV buying.…
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Google TV vs Roku and Amazon Fire TV
Google recently announced Chromecast with Google TV
[https://www.theverge.com/21495609/google-chromecast-2020-review-streaming-remote-control]
, a bold effort to overtake Roku and…
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How iOS 14 IDFA changes will benefit CTV
Effective and privacy compliant audience targeting relies on a user resettable and consistent identifier like Apple's IDFA and Android's AAID, and Connected TV manufacturers have been quietly implementing their own versions for years.…