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OpenRTB 2.6, Pod Bidding, and CTV Context
The IAB Tech Lab finalized OpenRTB 2.6, and the specification contains new additions that will enhance programmatic connected TV…
CTV
Photo by Dario on Unsplash.
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Google TV vs Roku and Amazon Fire TV
Google recently announced Chromecast with Google TV, a bold effort to overtake Roku and Amazon in connected TV. The concept…
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How iOS 14 IDFA changes will benefit CTV
Effective and privacy compliant audience targeting relies on a user resettable and consistent identifier like Apple's IDFA and Android's AAID, and Connected TV manufacturers have been quietly implementing their own versions for years.…