public
The Pyramid of User Value
The availability of deterministic identity, emerging privacy-enhancing technologies, and contextual signals will determine a user's value for publishers and advertisers.…
Data
Photo by Markus Spiske on Unsplash.
10 posts
public
public
What is Google PAIR? A new first-party data solution
PAIR is a new identity solution from Google that allows publishers and advertisers (using Google's buying platform, DV360)…
public
Google embraces Seller Defined Audiences
Google adopting Seller Defined Audiences invigorates the concept and puts it front and center as a solution that everyone needs to examine.…
public
The benefits of universal identifiers on connected TV and mobile
Do universal identifiers offer any value outside a web environment? Yes — their benefits extend to connected TV (CTV) and mobile in-app…
public
Contextual data providers face an existential threat
After Google announced their intentions to deprecate third-party cookies in
Chrome, contextual data providers undoubtedly rejoiced and went to work…
public
Unified ID 2.0 Explained
Unified ID 2.0 (UID2) is an open-source framework that publishers, advertisers,
and digital advertising platforms can use to establish…
public
IP Address Data Targeting Explained
Targeting users based on behavioral or demographic data requires a persistent
identifier to tie an individual to a data set.…
public
How do data management platforms work? DMPs Explained
A data management platform (DMP) collects, organizes, and activates data used to
target digital ads. The DMP is a crucial…
members
How iOS 14 IDFA changes will benefit CTV
Effective and privacy compliant audience targeting relies on a user resettable and consistent identifier like Apple's IDFA and Android's AAID, and Connected TV manufacturers have been quietly implementing their own versions for years.…
members