Explained Unified ID 2.0 Explained Unified ID 2.0 (UID2) is an open-source framework that publishers, advertisers, and digital advertising platforms can use to establish identity without third-party cookies. The Trade Desk set out to
audience IP Address Data Targeting Explained Targeting users based on behavioral or demographic data requires a persistent identifier to tie an individual to a data set. These identifiers include device IDs (like Apple's IDFA or Google's
data What is a DMP? Data Management Platforms Explained A data management platform (DMP) collects, organizes, and activates data used to target digital ads. The DMP is a crucial component of the modern ad tech stack built to target
ios14 How iOS 14 IDFA changes will benefit CTV Effective and privacy compliant audience targeting relies on a user resettable and consistent identifier like Apple's IDFA and Android's AAID, and Connected TV manufacturers have been quietly implementing their own versions for years.
google Google's ads transparency and user control proposal Explained A few months ago, Google released a proposal to start pushing the digital advertising industry to think about how it can make advertising on desktop and mobile web more transparent
