public Google • 6 min read What is Google PAIR? A new first-party data solution PAIR is a new identity solution from Google that allows publishers and advertisers (using Google's buying platform, DV360) to match…
public Audience • 6 min read Google embraces Seller Defined Audiences Google adopting Seller Defined Audiences invigorates the concept and puts it front and center as a solution that everyone needs to examine.…
public Identity • 12 min read The benefits of universal identifiers on connected TV and mobile Do universal identifiers offer any value outside a web environment? Yes — their benefits extend to connected TV (CTV) and mobile in-app…
public Business • 5 min read Contextual data providers face an existential threat After Google announced their intentions to deprecate third-party cookies in Chrome, contextual data providers undoubtedly rejoiced and went to work…
public Explainers • 13 min read Unified ID 2.0 Explained Unified ID 2.0 (UID2) is an open-source framework that publishers, advertisers, and digital advertising platforms can use to establish…
public Audience • 5 min read IP Address Data Targeting Explained Targeting users based on behavioral or demographic data requires a persistent identifier to tie an individual to a data set.…
public Data • 10 min read How do data management platforms work? DMPs Explained A data management platform (DMP) collects, organizes, and activates data used to target digital ads. The DMP is a crucial…
members CTV • 4 min read How iOS 14 IDFA changes will benefit CTV Effective and privacy compliant audience targeting relies on a user resettable and consistent identifier like Apple's IDFA and Android's AAID, and Connected TV manufacturers have been quietly implementing their own versions for years.…