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Unified ID 2.0 Explained
Unified ID 2.0 (UID2) is an open-source framework that publishers, advertisers, and digital advertising platforms can use to establish…
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Photo by Markus Spiske on Unsplash.
5 posts
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IP Address Data Targeting Explained
Targeting users based on behavioral or demographic data requires a persistent identifier to tie an individual to a data set.…
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What is a DMP? Data Management Platforms Explained
A data management platform (DMP) collects, organizes, and activates data used to target digital ads. The DMP is a crucial…
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How iOS 14 IDFA changes will benefit CTV
Effective and privacy compliant audience targeting relies on a user resettable and consistent identifier like Apple's IDFA and Android's AAID, and Connected TV manufacturers have been quietly implementing their own versions for years.…
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