Photo by Markus Spiske on Unsplash.
10 posts
The Pyramid of User Value public
Identity 8 min read

The Pyramid of User Value

The availability of deterministic identity, emerging privacy-enhancing technologies, and contextual signals will determine a user's value for publishers and advertisers.…
Trey Titone
Trey Titone
How iOS 14 IDFA changes will benefit CTV members
CTV 4 min read

How iOS 14 IDFA changes will benefit CTV

Effective and privacy compliant audience targeting relies on a user resettable and consistent identifier like Apple's IDFA and Android's AAID, and Connected TV manufacturers have been quietly implementing their own versions for years.…
Trey Titone
Trey Titone
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