Explained Unified ID 2.0 Explained Unified ID 2.0 (UID2) is an open-source framework that publishers, advertisers, and digital advertising platforms can use to establish identity without third-party cookies. The Trade Desk set out to
Explained Buyers.json and DemandChain Explained Buyers.json and DemandChain make it easier to identify all buyers involved in a programmatic ad auction and trace ad creatives back to their origin. The two IAB Tech Lab
Explained Geotargeting and Geolocation Explained Geotargeting is one of the most widely used targeting options used by digital advertisers. Advertisers employ geotargeting to tailor their message to a specific population of the world — and the
Explained What is FLEDGE? Google FLEDGE Explained FLEDGE or the "First Locally-Executed Decision over Groups Experiment" is the first attempt at delivering ads using the concepts outlined in the TURTLEDOVE proposal arising out of the Google Privacy
data What is a DMP? Data Management Platforms Explained A data management platform (DMP) collects, organizes, and activates data used to target digital ads. The DMP is a crucial component of the modern ad tech stack built to target
Explained Competitive Separation in Video Advertising Explained Competitive separation in video advertising prevents ads of the same category or advertiser from displaying in a single ad pod. An ad pod is a series of advertisements that playback
Explained What is a PPID? PPID Explained. PPID is an acronym that stands for publisher-provided identifier. Unlike a cookie or MAID (mobile advertising identifier), a PPID is assigned to a user by a publisher. Publishers typically tie
Explained What is Frequency Capping? Frequency Capping Explained Frequency capping is a setting in an ad serving platform that controls how many times an individual user should see a specific advertising creative. Advertisers typically want to cap the
privacy What is Google FloC? Federated Learning of Cohorts Explained This article explains Federated Learning of Cohorts (FLoC or “flock”) and how it can power interest-based advertising on the web without cookies while maintaining user privacy. The FLoC proposal is
privacy sandbox What is TURTLEDOVE? Google's TURTLEDOVE Explained Two Uncorrelated Requests, Then Locally-Executed Decision On Victory or "TURTLEDOVE" is a proposal put forth by the Google Chrome team as part of their Privacy Sandbox initiative. The proposal lays
Explained Apple's SKAdNetwork Explained The demise of Apple's IDFA in iOS 14 is causing many people to ask the question: what is SKAdNetwork? IDFA, the identifier that has made ad personalization possible on iPhones
Explained Cookie Syncing Explained Cookie syncing is a process that enables all members of an ad transaction on desktop or mobile web to have a common understanding of who they are targeting. Cookie syncing
Explained ORTB Serialized Bid Requests and Multi-bid Responses Explained If you were like me, you may have had a hard time finding a resource that explains all the benefits of ORTB multi-bid responses or serialized bid requests. Most content
Explained Automatic Content Recognition Explained It is common knowledge by now that our every move is tracked online. Our browsing history, purchasing behavior and profile information that we give away is bought, sold and shared
Explained OpenRTB (ORTB) Explained Did you know that every time you load a web page, you are initiating dozens of auctions, for actual real-life money? Yes, that’s right — you are the impetus of
Explained VAST Explained How do digital video ads work? Oh my sweet summer child, if only that could be answered simply. Digital video advertising involves a multitude of layered technologies, companies and concepts
