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Content Metadata for Programmatic Video Advertising Explained
Advertisers want to know what you are watching. Unsatisfied with the heap of metadata already available in programmatic bid requests,…
Explainers
Photo by FLY:D on Unsplash.
29 posts
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How does IPv6 impact digital advertising?
Should publishers, advertisers, and ad tech platforms worry about IPv6?…
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Programmatic Video Creative Management Explained
Do you hear that? It's the sound of millions of individual video ad creatives flying around between ad servers, SSPs,…
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Privacy Sandbox on Android Explained
Google has introduced the Privacy Sandbox on Android, a set of proposals that will nullify the need for device identifiers on Android.…
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Seller-Defined Audiences Explained
Remember Project Rearc? The Interactive Advertising Bureau (IAB) formed the
project in response to Google's decision to end third-party cookie…
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Interoperable Private Attribution (IPA) Explained
Interoperable Private Attribution is a proposal that outlines a system for measuring advertising conversions without tracking individual users.…
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The Trade Desk OpenPath and the future of SSPs
OpenPath will allow The Trade Desk to cut out SSPs and bid directly on publisher inventory.…
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Topics API - The Google FLoC replacement explained
The Topics API replaces FLoC and introduces a new way to facilitate interest-based advertising on the web without third-party cookies.…
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Google's Project Bernanke Explained
The documents unveiled that under Project Bernanke, Google used methods undisclosed to its publisher clients to give its advertising clients…
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What is zero-party data? Advertising with user-provided data
What if we asked users for their data? It seems simple, but this concept has gained steam in the last…
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What is an SSP? Supply-Side Platforms Explained
A supply-side platform (SSP) is software used by digital publishers to sell ad
inventory programmatically to advertisers.
Programmatic advertising enables…
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Real-Time Bidding Explained - How do ad auctions work?
Real-time bidding or RTB is a digital advertising strategy where multiple
entities bid in a real-time auction to purchase advertising…