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How does IPv6 impact digital advertising?
Should publishers, advertisers, and ad tech platforms worry about IPv6?…
Explainers
Photo by FLY:D on Unsplash.
28 posts
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Programmatic Video Creative Management Explained
Do you hear that? It's the sound of millions of individual video ad creatives flying around between ad servers, SSPs,…
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Privacy Sandbox on Android Explained
Google has introduced the Privacy Sandbox on Android, a set of proposals that will nullify the need for device identifiers on Android.…
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Seller-Defined Audiences Explained
Remember Project Rearc? The Interactive Advertising Bureau (IAB) formed the
project in response to Google's decision to end third-party cookie…
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Interoperable Private Attribution (IPA) Explained
Interoperable Private Attribution is a proposal that outlines a system for measuring advertising conversions without tracking individual users.…
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The Trade Desk OpenPath and the future of SSPs
OpenPath will allow The Trade Desk to cut out SSPs and bid directly on publisher inventory.…
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Topics API - The Google FLoC replacement explained
The Topics API replaces FLoC and introduces a new way to facilitate interest-based advertising on the web without third-party cookies.…
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Google's Project Bernanke Explained
The documents unveiled that under Project Bernanke, Google used methods undisclosed to its publisher clients to give its advertising clients…
members
What is zero-party data? Advertising with user-provided data
What if we asked users for their data? It seems simple, but this concept has gained steam in the last…
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What is an SSP? Supply-Side Platforms Explained
A supply-side platform (SSP) is software used by digital publishers to sell ad
inventory programmatically to advertisers.
Programmatic advertising enables…
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Real-Time Bidding Explained - How do ad auctions work?
Real-time bidding or RTB is a digital advertising strategy where multiple
entities bid in a real-time auction to purchase advertising…
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Unified ID 2.0 Explained
Unified ID 2.0 (UID2) is an open-source framework that publishers, advertisers,
and digital advertising platforms can use to establish…