public
Traffic Shaping Explained
According to executives from three large SSPs, the standard fill rate for SSPs is 1%. That means there is a…
Explainers
Photo by FLY:D on Unsplash.
34 posts
public
public
The Trade Desk's Premium Internet Explained
During The Trade Desk's Q1 earnings call, CEO Jeff Green slipped in the phrase "premium Internet"…
public
Ad Selection API Explained
For those who thought the conversation around third-party cookie deprecation couldn't get more complicated, in steps Microsoft Edge…
public
Programmatic Timeouts Explained
Speed is everything in programmatic advertising, and timeouts keep the ad platforms participating in a real-time auction on time.
Publishers…
public
Content Metadata for Programmatic Video Advertising Explained
Should publishers inform buyers about the video content their users watch or consider passing more information than they do today?…
public
How does IPv6 impact digital advertising?
Should publishers, advertisers, and ad tech platforms worry about IPv6?…
public
Programmatic Video Creative Management Explained
Do you hear that? It's the sound of millions of individual video ad creatives flying around between ad…
public
What is Google PAIR? A new first-party data solution
PAIR is a new identity solution from Google that allows publishers and advertisers (using Google's buying platform, DV360)…
public
Privacy Sandbox on Android Explained
Google has introduced the Privacy Sandbox on Android, a set of proposals that will nullify the need for device identifiers on Android.…
public
Seller-Defined Audiences Explained
Remember Project Rearc? The Interactive Advertising Bureau (IAB) formed the
project in response to Google's decision to end…
public
Interoperable Private Attribution (IPA) Explained
Interoperable Private Attribution is a proposal that outlines a system for measuring advertising conversions without tracking individual users.…
public
The Trade Desk OpenPath and the future of SSPs
OpenPath will allow The Trade Desk to cut out SSPs and bid directly on publisher inventory.…