public Explainers • 10 min read How does IPv6 impact digital advertising? Should publishers, advertisers, and ad tech platforms worry about IPv6?…
public Explainers • 14 min read Programmatic Video Creative Management Explained Do you hear that? It's the sound of millions of individual video ad creatives flying around between ad servers, SSPs,…
public Explainers • 9 min read Privacy Sandbox on Android Explained Google has introduced the Privacy Sandbox on Android, a set of proposals that will nullify the need for device identifiers on Android.…
public Explainers • 11 min read Seller-Defined Audiences Explained Remember Project Rearc? The Interactive Advertising Bureau (IAB) formed the project in response to Google's decision to end third-party cookie…
public Privacy • 12 min read Interoperable Private Attribution (IPA) Explained Interoperable Private Attribution is a proposal that outlines a system for measuring advertising conversions without tracking individual users.…
public Explainers • 6 min read The Trade Desk OpenPath and the future of SSPs OpenPath will allow The Trade Desk to cut out SSPs and bid directly on publisher inventory.…
public Explainers • 6 min read Topics API - The Google FLoC replacement explained The Topics API replaces FLoC and introduces a new way to facilitate interest-based advertising on the web without third-party cookies.…
public Explainers • 10 min read Google's Project Bernanke Explained The documents unveiled that under Project Bernanke, Google used methods undisclosed to its publisher clients to give its advertising clients…
members Explainers • 3 min read What is zero-party data? Advertising with user-provided data What if we asked users for their data? It seems simple, but this concept has gained steam in the last…
public Explainers • 7 min read What is an SSP? Supply-Side Platforms Explained A supply-side platform (SSP) is software used by digital publishers to sell ad inventory programmatically to advertisers. Programmatic advertising enables…
public Explainers • 4 min read Real-Time Bidding Explained - How do ad auctions work? Real-time bidding or RTB is a digital advertising strategy where multiple entities bid in a real-time auction to purchase advertising…
public Explainers • 13 min read Unified ID 2.0 Explained Unified ID 2.0 (UID2) is an open-source framework that publishers, advertisers, and digital advertising platforms can use to establish…