public Explainers • 5 min read Programmatic Timeouts Explained Speed is everything in programmatic advertising, and timeouts keep the ad platforms participating in a real-time auction on time. Publishers…
public Explainers • 9 min read Content Metadata for Programmatic Video Advertising Explained Should publishers inform buyers about the video content their users watch or consider passing more information than they do today?…
public Explainers • 10 min read How does IPv6 impact digital advertising? Should publishers, advertisers, and ad tech platforms worry about IPv6?…
public Explainers • 14 min read Programmatic Video Creative Management Explained Do you hear that? It's the sound of millions of individual video ad creatives flying around between ad…
public Google • 6 min read What is Google PAIR? A new first-party data solution PAIR is a new identity solution from Google that allows publishers and advertisers (using Google's buying platform, DV360)…
public Explainers • 9 min read Privacy Sandbox on Android Explained Google has introduced the Privacy Sandbox on Android, a set of proposals that will nullify the need for device identifiers on Android.…
public Explainers • 11 min read Seller-Defined Audiences Explained Remember Project Rearc? The Interactive Advertising Bureau (IAB) formed the project in response to Google's decision to end…
public Privacy • 12 min read Interoperable Private Attribution (IPA) Explained Interoperable Private Attribution is a proposal that outlines a system for measuring advertising conversions without tracking individual users.…
public Explainers • 6 min read The Trade Desk OpenPath and the future of SSPs OpenPath will allow The Trade Desk to cut out SSPs and bid directly on publisher inventory.…
public Explainers • 6 min read Topics API - The Google FLoC replacement explained The Topics API replaces FLoC and introduces a new way to facilitate interest-based advertising on the web without third-party cookies.…
public Explainers • 10 min read Google's Project Bernanke Explained The documents unveiled that under Project Bernanke, Google used methods undisclosed to its publisher clients to give its advertising clients…
members Explainers • 3 min read What is zero-party data? Advertising with user-provided data What if we asked users for their data? It seems simple, but this concept has gained steam in the last…