public Explainers • 10 min read Content Metadata for Programmatic Video Advertising Explained Advertisers want to know what you are watching. Unsatisfied with the heap of metadata already available in programmatic bid requests,…
public Explainers • 10 min read How does IPv6 impact digital advertising? Should publishers, advertisers, and ad tech platforms worry about IPv6?…
public Explainers • 14 min read Programmatic Video Creative Management Explained Do you hear that? It's the sound of millions of individual video ad creatives flying around between ad servers, SSPs,…
public Explainers • 9 min read Privacy Sandbox on Android Explained Google has introduced the Privacy Sandbox on Android, a set of proposals that will nullify the need for device identifiers on Android.…
public Explainers • 11 min read Seller-Defined Audiences Explained Remember Project Rearc? The Interactive Advertising Bureau (IAB) formed the project in response to Google's decision to end third-party cookie…
public Privacy • 12 min read Interoperable Private Attribution (IPA) Explained Interoperable Private Attribution is a proposal that outlines a system for measuring advertising conversions without tracking individual users.…
public Explainers • 6 min read The Trade Desk OpenPath and the future of SSPs OpenPath will allow The Trade Desk to cut out SSPs and bid directly on publisher inventory.…
public Explainers • 6 min read Topics API - The Google FLoC replacement explained The Topics API replaces FLoC and introduces a new way to facilitate interest-based advertising on the web without third-party cookies.…
public Explainers • 10 min read Google's Project Bernanke Explained The documents unveiled that under Project Bernanke, Google used methods undisclosed to its publisher clients to give its advertising clients…
members Explainers • 3 min read What is zero-party data? Advertising with user-provided data What if we asked users for their data? It seems simple, but this concept has gained steam in the last…
public Explainers • 7 min read What is an SSP? Supply-Side Platforms Explained A supply-side platform (SSP) is software used by digital publishers to sell ad inventory programmatically to advertisers. Programmatic advertising enables…
public Explainers • 4 min read Real-Time Bidding Explained - How do ad auctions work? Real-time bidding or RTB is a digital advertising strategy where multiple entities bid in a real-time auction to purchase advertising…