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What is Google PAIR? A new first-party data solution
PAIR is a new identity solution from Google that allows publishers and advertisers (using Google's buying platform, DV360) to match…
Photo by Christian Wiediger on Unsplash.
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Google embraces Seller Defined Audiences
Google adopting Seller Defined Audiences invigorates the concept and puts it front and center as a solution that everyone needs to examine.…
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The benefits of universal identifiers on connected TV and mobile
Do universal identifiers offer any value outside a web environment? Yes — their benefits extend to connected TV (CTV) and mobile in-app…
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The bill that could break up Google and shake up ad tech
A bipartisan group of senators introduced a new bill to rein in Google and any other company aspiring to dominate…
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Privacy Sandbox on Android Explained
Google has introduced the Privacy Sandbox on Android, a set of proposals that will nullify the need for device identifiers on Android.…
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Topics API - The Google FLoC replacement explained
The Topics API replaces FLoC and introduces a new way to facilitate interest-based advertising on the web without third-party cookies.…
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Google's Project Bernanke Explained
The documents unveiled that under Project Bernanke, Google used methods undisclosed to its publisher clients to give its advertising clients…
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Google starts the PPID Party
In a world starved of identifiers, advertisers on Google DV360 will welcome the features that PPIDs can unlock in a privacy-compliant manner.…
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FLoC criticisms put Google in an untenable position
The FLoC origin trials have begun along with a rising tide of criticism against it spilling out into the digital…
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What is FLEDGE? Google FLEDGE Explained
FLEDGE or the "First Locally-Executed Decision over Groups Experiment" is the first attempt at delivering ads using the concepts outlined…
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Did Google just kill universal identifiers?
Google set the ad tech world ablaze when they announced that they will not support any universal identifier solutions meant…
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What is Google FloC? Federated Learning of Cohorts Explained
This article explains Federated Learning of Cohorts (FLoC or “flock”) and how
it can power interest-based advertising on the web…