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Google starts the PPID Party
Last week, Google announced that publishers can start sharing PPIDs with Google programmatic demand. In a world increasingly starved of…
Photo by Christian Wiediger on Unsplash.
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FLoC criticisms put Google in an untenable position
The FLoC origin trials have begun along with a rising tide of criticism against it spilling out into the digital…
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What is FLEDGE? Google FLEDGE Explained
FLEDGE or the "First Locally-Executed Decision over Groups Experiment" is the first attempt at delivering ads using the concepts outlined…
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Did Google just kill universal identifiers?
Google set the ad tech world ablaze when they announced that they will not support any universal identifier solutions meant…
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What is Google FloC? Federated Learning of Cohorts Explained
This article explains Federated Learning of Cohorts (FLoC or “flock”) and how it can power interest-based advertising on the web…
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What is TURTLEDOVE? Google's TURTLEDOVE Explained
Two Uncorrelated Requests, Then Locally-Executed Decision On Victory or "TURTLEDOVE" is a proposal put forth by the Google Chrome team…
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Google Privacy Sandbox Explained
The decision by Apple and Mozilla to effectively kill third-party cookies in Safari and Firefox was probably an easy one.…
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