public Google • 6 min read What is Google PAIR? A new first-party data solution PAIR is a new identity solution from Google that allows publishers and advertisers (using Google's buying platform, DV360) to match…
public Audience • 6 min read Google embraces Seller Defined Audiences Google adopting Seller Defined Audiences invigorates the concept and puts it front and center as a solution that everyone needs to examine.…
public Identity • 12 min read The benefits of universal identifiers on connected TV and mobile Do universal identifiers offer any value outside a web environment? Yes — their benefits extend to connected TV (CTV) and mobile in-app…
public Business • 9 min read The bill that could break up Google and shake up ad tech A bipartisan group of senators introduced a new bill to rein in Google and any other company aspiring to dominate…
public Explainers • 9 min read Privacy Sandbox on Android Explained Google has introduced the Privacy Sandbox on Android, a set of proposals that will nullify the need for device identifiers on Android.…
public Explainers • 6 min read Topics API - The Google FLoC replacement explained The Topics API replaces FLoC and introduces a new way to facilitate interest-based advertising on the web without third-party cookies.…
public Explainers • 10 min read Google's Project Bernanke Explained The documents unveiled that under Project Bernanke, Google used methods undisclosed to its publisher clients to give its advertising clients…
public Identity • 4 min read Google starts the PPID Party In a world starved of identifiers, advertisers on Google DV360 will welcome the features that PPIDs can unlock in a privacy-compliant manner.…
members Google • 7 min read FLoC criticisms put Google in an untenable position The FLoC origin trials have begun along with a rising tide of criticism against it spilling out into the digital…
public Explainers • 7 min read What is FLEDGE? Google FLEDGE Explained FLEDGE or the "First Locally-Executed Decision over Groups Experiment" is the first attempt at delivering ads using the concepts outlined…
members Google • 4 min read Did Google just kill universal identifiers? Google set the ad tech world ablaze when they announced that they will not support any universal identifier solutions meant…
public Privacy • 3 min read What is Google FloC? Federated Learning of Cohorts Explained This article explains Federated Learning of Cohorts (FLoC or “flock”) and how it can power interest-based advertising on the web…