google FLoC criticisms put Google in an untenable position The FLoC origin trials have begun along with a rising tide of criticism against it spilling out into the digital advertising and technology community. FLoC ostensibly preserves user privacy by
Explained What is FLEDGE? Google FLEDGE Explained FLEDGE or the "First Locally-Executed Decision over Groups Experiment" is the first attempt at delivering ads using the concepts outlined in the TURTLEDOVE proposal arising out of the Google Privacy
google Did Google just kill universal identifiers? Google set the ad tech world ablaze when they announced that they will not support any universal identifier solutions meant to replace cookies. David Temkin, The Director of Product Management,
privacy What is Google FloC? Federated Learning of Cohorts Explained This article explains Federated Learning of Cohorts (FLoC or “flock”) and how it can power interest-based advertising on the web without cookies while maintaining user privacy. The FLoC proposal is
privacy sandbox What is TURTLEDOVE? Google's TURTLEDOVE Explained Two Uncorrelated Requests, Then Locally-Executed Decision On Victory or "TURTLEDOVE" is a proposal put forth by the Google Chrome team as part of their Privacy Sandbox initiative. The proposal lays
privacy Google Privacy Sandbox Explained The decision by Apple and Mozilla to effectively kill third-party cookies in Safari and Firefox was probably an easy one. Protecting user privacy is a core principle for Apple and
google Google's ads transparency and user control proposal Explained A few months ago, Google released a proposal to start pushing the digital advertising industry to think about how it can make advertising on desktop and mobile web more transparent
