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The bill that could break up Google and shake up ad tech
A bipartisan group of senators introduced a new bill
[https://www.lee.senate.gov/2022/5/lee-introduces-digital-advertising-act] to
rein in…
Photo by Christian Wiediger on Unsplash.
12 posts
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Privacy Sandbox on Android Explained
Google launched its Privacy Sandbox initiative on Chrome
[https://adtechexplained.com/google-chrome-privacy-sandbox-explained/] to
prepare for life after third-party cookies. The…
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Topics API - The Google FLoC replacement explained
After a bombardment of criticism
[https://adtechexplained.com/google-floc-criticisms/] in the wake of the
Federated Learning of Cohorts proposal
[https:…
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Google's Project Bernanke Explained
We first heard about the internal Google Project, Bernanke
[https://www.wsj.com/articles/googles-secret-project-bernanke-revealed-in-texas-antitrust-case-11618097760]
, back in April 2021 when…
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Google starts the PPID Party
Last week, Google announced
[https://blog.google/products/admanager/new-ways-publishers-activate-first-party-data/]
that publishers can start sharing PPIDs with Google programmatic demand.…
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FLoC criticisms put Google in an untenable position
The FLoC origin trials have begun
[https://www.adexchanger.com/privacy/floc-origin-trials-kick-off-in-the-united-states-and-other-regions/]
along with a rising tide of criticism against…
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What is FLEDGE? Google FLEDGE Explained
FLEDGE [https://github.com/WICG/turtledove/blob/main/FLEDGE.md] or the "First
Locally-Executed Decision over Groups Experiment" is the…
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Did Google just kill universal identifiers?
Google set the ad tech world ablaze when they announced that they will not support any universal identifier solutions meant…
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What is Google FloC? Federated Learning of Cohorts Explained
This article explains Federated Learning of Cohorts (FLoC or “flock”) and how
it can power interest-based advertising on the web…
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What is TURTLEDOVE? Google's TURTLEDOVE Explained
Two Uncorrelated Requests, Then Locally-Executed Decision On Victory or
"TURTLEDOVE" is a proposal put forth by the Google Chrome team…
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Google Privacy Sandbox Explained
The decision by Apple
[https://webkit.org/blog/7675/intelligent-tracking-prevention/] and Mozilla
[https://blog.mozilla.org/blog/2019/09/03/…
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