Google launched its Privacy Sandbox initiative on Chrome
[https://adtechexplained.com/google-chrome-privacy-sandbox-explained/] to
prepare for life after third-party cookies. The…
After a bombardment of criticism
[https://adtechexplained.com/google-floc-criticisms/] in the wake of the
Federated Learning of Cohorts proposal
[https:…
We first heard about the internal Google Project, Bernanke
[https://www.wsj.com/articles/googles-secret-project-bernanke-revealed-in-texas-antitrust-case-11618097760]
, back in April 2021 when…
Last week, Google announced
[https://blog.google/products/admanager/new-ways-publishers-activate-first-party-data/]
that publishers can start sharing PPIDs with Google programmatic demand.…
The FLoC origin trials have begun
[https://www.adexchanger.com/privacy/floc-origin-trials-kick-off-in-the-united-states-and-other-regions/]
along with a rising tide of criticism against…