public
FLoC criticisms put Google in an untenable position
The FLoC origin trials have begun along with a rising tide of criticism against it spilling out into the digital…
Photo by Christian Wiediger on Unsplash.
7 posts
public
public
What is FLEDGE? Google FLEDGE Explained
FLEDGE or the "First Locally-Executed Decision over Groups Experiment" is the first attempt at delivering ads using the concepts outlined…
public
Did Google just kill universal identifiers?
Google set the ad tech world ablaze when they announced that they will not support any universal identifier solutions meant…
public
What is Google FloC? Federated Learning of Cohorts Explained
This article explains Federated Learning of Cohorts (FLoC or “flock”) and how it can power interest-based advertising on the web…
public
What is TURTLEDOVE? Google's TURTLEDOVE Explained
Two Uncorrelated Requests, Then Locally-Executed Decision On Victory or "TURTLEDOVE" is a proposal put forth by the Google Chrome team…
public
Google Privacy Sandbox Explained
The decision by Apple and Mozilla to effectively kill third-party cookies in Safari and Firefox was probably an easy one.…
members