The End of the Google Cookie Saga

Concluding the biggest waste of time in ad tech history

Why is Google no longer deprecating cookies?

The Pyramid of User Value

Assessing the impact of Google's Privacy Sandbox

How does IPv6 impact digital advertising?

What is Google PAIR? A new first-party data solution

Google embraces Seller Defined Audiences

The benefits of universal identifiers on connected TV and mobile

The future of IP address as an advertising identifier

How will Web3 impact advertising and media?

Privacy Sandbox on Android Explained

Seller-Defined Audiences Explained