Identity

Photo by Ben Sweet on Unsplash.
12 posts
Identity
Google starts the PPID Party public
Identity 4 min read

Google starts the PPID Party

Last week, Google announced [https://blog.google/products/admanager/new-ways-publishers-activate-first-party-data/] that publishers can start sharing PPIDs with Google programmatic demand.…
Trey Titone
Trey Titone
How iOS 14 IDFA changes will benefit CTV members
CTV 4 min read

How iOS 14 IDFA changes will benefit CTV

Effective and privacy compliant audience targeting relies on a user resettable and consistent identifier like Apple's IDFA and Android's AAID, and Connected TV manufacturers have been quietly implementing their own versions for years.…
Trey Titone
Trey Titone
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