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How does IPv6 impact digital advertising?
Should publishers, advertisers, and ad tech platforms worry about IPv6?…
Identity
Photo by Ben Sweet on Unsplash.
16 posts
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What is Google PAIR? A new first-party data solution
PAIR is a new identity solution from Google that allows publishers and advertisers (using Google's buying platform, DV360) to match…
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Google embraces Seller Defined Audiences
Google adopting Seller Defined Audiences invigorates the concept and puts it front and center as a solution that everyone needs to examine.…
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The benefits of universal identifiers on connected TV and mobile
Do universal identifiers offer any value outside a web environment? Yes — their benefits extend to connected TV (CTV) and mobile in-app…
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The future of IP address as an advertising identifier
The problem with IP address as an identifier is that users do not have the same privacy controls as cookies or device IDs.…
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How will Web3 impact advertising and media?
I will detail some foundational concepts of Web3 and describe how companies could apply them to media and advertising use-cases.…
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Privacy Sandbox on Android Explained
Google has introduced the Privacy Sandbox on Android, a set of proposals that will nullify the need for device identifiers on Android.…
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Seller-Defined Audiences Explained
Remember Project Rearc? The Interactive Advertising Bureau (IAB) formed the
project in response to Google's decision to end third-party cookie…
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Google starts the PPID Party
In a world starved of identifiers, advertisers on Google DV360 will welcome the features that PPIDs can unlock in a privacy-compliant manner.…
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Private Identifier for Advertising (PIFA)
The following post presents a concept that does not exist today. I wanted to put this new take on identity…
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Unified ID 2.0 Explained
Unified ID 2.0 (UID2) is an open-source framework that publishers, advertisers,
and digital advertising platforms can use to establish…
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FLoC criticisms put Google in an untenable position
The FLoC origin trials have begun along with a rising tide of criticism against it spilling out into the digital…