public Explainers • 10 min read How does IPv6 impact digital advertising? Should publishers, advertisers, and ad tech platforms worry about IPv6?…
public Google • 6 min read What is Google PAIR? A new first-party data solution PAIR is a new identity solution from Google that allows publishers and advertisers (using Google's buying platform, DV360) to match…
public Audience • 6 min read Google embraces Seller Defined Audiences Google adopting Seller Defined Audiences invigorates the concept and puts it front and center as a solution that everyone needs to examine.…
public Identity • 12 min read The benefits of universal identifiers on connected TV and mobile Do universal identifiers offer any value outside a web environment? Yes — their benefits extend to connected TV (CTV) and mobile in-app…
public Identity • 6 min read The future of IP address as an advertising identifier The problem with IP address as an identifier is that users do not have the same privacy controls as cookies or device IDs.…
public Web3 • 20 min read How will Web3 impact advertising and media? I will detail some foundational concepts of Web3 and describe how companies could apply them to media and advertising use-cases.…
public Explainers • 9 min read Privacy Sandbox on Android Explained Google has introduced the Privacy Sandbox on Android, a set of proposals that will nullify the need for device identifiers on Android.…
public Explainers • 11 min read Seller-Defined Audiences Explained Remember Project Rearc? The Interactive Advertising Bureau (IAB) formed the project in response to Google's decision to end third-party cookie…
public Identity • 4 min read Google starts the PPID Party In a world starved of identifiers, advertisers on Google DV360 will welcome the features that PPIDs can unlock in a privacy-compliant manner.…
members Privacy • 6 min read Private Identifier for Advertising (PIFA) The following post presents a concept that does not exist today. I wanted to put this new take on identity…
public Explainers • 13 min read Unified ID 2.0 Explained Unified ID 2.0 (UID2) is an open-source framework that publishers, advertisers, and digital advertising platforms can use to establish…
members Google • 7 min read FLoC criticisms put Google in an untenable position The FLoC origin trials have begun along with a rising tide of criticism against it spilling out into the digital…