Explained Buyers.json and DemandChain Explained Buyers.json and DemandChain make it easier to identify all buyers involved in a programmatic ad auction and trace ad creatives back to their origin. The two IAB Tech Lab
Explained ORTB Serialized Bid Requests and Multi-bid Responses Explained If you were like me, you may have had a hard time finding a resource that explains all the benefits of ORTB multi-bid responses or serialized bid requests. Most content
