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Google starts the PPID Party
Last week, Google announced that publishers can start sharing PPIDs with Google programmatic demand. In a world increasingly starved of…
Privacy
Photo by Matthew Henry on Unsplash.
16 posts
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Private Identifier for Advertising (PIFA)
The following post presents a concept that does not exist today. I wanted to put this new take on identity…
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Unified ID 2.0 Explained
Unified ID 2.0 (UID2) is an open-source framework that publishers, advertisers, and digital advertising platforms can use to establish…
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FLoC criticisms put Google in an untenable position
The FLoC origin trials have begun along with a rising tide of criticism against it spilling out into the digital…
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Will Sign in with Apple destroy universal identifiers?
Sign in with Apple is a single sign-on service offered natively on all Apple devices that gives users the option…
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What is FLEDGE? Google FLEDGE Explained
FLEDGE or the "First Locally-Executed Decision over Groups Experiment" is the first attempt at delivering ads using the concepts outlined…
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Did Google just kill universal identifiers?
Google set the ad tech world ablaze when they announced that they will not support any universal identifier solutions meant…
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What is Google FloC? Federated Learning of Cohorts Explained
This article explains Federated Learning of Cohorts (FLoC or “flock”) and how it can power interest-based advertising on the web…
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IDFV - Apple's ID for Vendors Explained
The ID for Vendors (IDFV) is a possible alternative that app owners can use in place of an IDFA to…
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Google Privacy Sandbox Explained
The decision by Apple and Mozilla to effectively kill third-party cookies in Safari and Firefox was probably an easy one.…