public
Private Identifier for Advertising (PIFA)
The following post presents a concept that does not exist today. I wanted to put this new take on identity…
Privacy
Photo by Matthew Henry on Unsplash.
15 posts
public
public
Unified ID 2.0 Explained
Unified ID 2.0 (UID2) is an open-source framework that publishers, advertisers, and digital advertising platforms can use to establish…
public
FLoC criticisms put Google in an untenable position
The FLoC origin trials have begun along with a rising tide of criticism against it spilling out into the digital…
members
public
Will Sign in with Apple destroy universal identifiers?
Sign in with Apple is a single sign-on service offered natively on all Apple devices that gives users the option…
public
What is FLEDGE? Google FLEDGE Explained
FLEDGE or the "First Locally-Executed Decision over Groups Experiment" is the first attempt at delivering ads using the concepts outlined…
public
Did Google just kill universal identifiers?
Google set the ad tech world ablaze when they announced that they will not support any universal identifier solutions meant…
members
public
What is Google FloC? Federated Learning of Cohorts Explained
This article explains Federated Learning of Cohorts (FLoC or “flock”) and how it can power interest-based advertising on the web…
public
IDFV - Apple's ID for Vendors Explained
The ID for Vendors (IDFV) is a possible alternative that app owners can use in place of an IDFA to…
public
Google Privacy Sandbox Explained
The decision by Apple and Mozilla to effectively kill third-party cookies in Safari and Firefox was probably an easy one.…
public
Apple's SKAdNetwork Explained
The demise of Apple's IDFA in iOS 14 is causing many people to ask the question: what is SKAdNetwork? IDFA,…