Explained Unified ID 2.0 Explained Unified ID 2.0 (UID2) is an open-source framework that publishers, advertisers, and digital advertising platforms can use to establish identity without third-party cookies. The Trade Desk set out to
google FLoC criticisms put Google in an untenable position The FLoC origin trials have begun along with a rising tide of criticism against it spilling out into the digital advertising and technology community. FLoC ostensibly preserves user privacy by
privacy What is CDPA? Virginia's Consumer Data Protection Act Explained Virginia Governor Ralph Northam signed the Consumer Data Protection Act (CDPA) into law on March 2nd, 2021, making Virginia the second state to enact a data protection law — only preceded
apple Will Sign in with Apple destroy universal identifiers? Sign in with Apple is a single sign-on service offered natively on all Apple devices that gives users the option to register with apps using a randomly generated and unique
Explained What is FLEDGE? Google FLEDGE Explained FLEDGE or the "First Locally-Executed Decision over Groups Experiment" is the first attempt at delivering ads using the concepts outlined in the TURTLEDOVE proposal arising out of the Google Privacy
google Did Google just kill universal identifiers? Google set the ad tech world ablaze when they announced that they will not support any universal identifier solutions meant to replace cookies. David Temkin, The Director of Product Management,
privacy Privacy by Design and the Future of Digital Advertising Former Information and Privacy Commissioner of Ontario, Ann Cavoukian, originally developed Privacy by Design as a way to approach the design of any technology system with privacy taken into consideration
privacy What is Google FloC? Federated Learning of Cohorts Explained This article explains Federated Learning of Cohorts (FLoC or “flock”) and how it can power interest-based advertising on the web without cookies while maintaining user privacy. The FLoC proposal is
apple IDFV - Apple's ID for Vendors Explained The ID for Vendors (IDFV) is a possible alternative that app owners can use in place of an IDFA to power some ad serving functionality if an IDFA is not
privacy Google Privacy Sandbox Explained The decision by Apple and Mozilla to effectively kill third-party cookies in Safari and Firefox was probably an easy one. Protecting user privacy is a core principle for Apple and
Explained Apple's SKAdNetwork Explained The demise of Apple's IDFA in iOS 14 is causing many people to ask the question: what is SKAdNetwork? IDFA, the identifier that has made ad personalization possible on iPhones
google Google's ads transparency and user control proposal Explained A few months ago, Google released a proposal to start pushing the digital advertising industry to think about how it can make advertising on desktop and mobile web more transparent
privacy Device Fingerprinting Explained Device fingerprinting (also known as browser fingerprinting) is a technique used to track individual users or devices around the web by collecting information about a device or a browser.
privacy CCPA Explained The California Consumer Privacy Act or CCPA is law that is meant to enhance the privacy rights of all California residents. The original bill was signed into law on June
