privacy Privacy by Design and the Future of Digital Advertising Former Information and Privacy Commissioner of Ontario, Ann Cavoukian, originally developed Privacy by Design as a way to approach the design of any technology system with privacy taken into consideration
privacy What is Federated Learning of Cohorts? Google's FLoC Explained. This article explains Federated Learning of Cohorts (FLoC or “flock”) and how it can power interest-based advertising on the web without cookies while maintaining user privacy. The FLoC proposal is
apple IDFV - Apple's ID for Vendors Explained The ID for Vendors (IDFV) is a possible alternative that app owners can use in place of an IDFA to power some ad serving functionality if an IDFA is not
privacy Google Privacy Sandbox Explained The decision by Apple and Mozilla to effectively kill third-party cookies in Safari and Firefox was probably an easy one. Protecting user privacy is a core principle for Apple and
Explained Apple's SKAdNetwork Explained The demise of Apple's IDFA in iOS 14 is causing many people to ask the question: what is SKAdNetwork? IDFA, the identifier that has made ad personalization possible on iPhones
google Google's ads transparency and user control proposal Explained A few months ago, Google released a proposal to start pushing the digital advertising industry to think about how it can make advertising on desktop and mobile web more transparent
privacy Device Fingerprinting Explained Device fingerprinting (also known as browser fingerprinting) is a technique used to track individual users or devices around the web by collecting information about a device or a browser.
privacy CCPA Explained The California Consumer Privacy Act or CCPA is law that is meant to enhance the privacy rights of all California residents. The original bill was signed into law on June
