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Mobile Audience Segmentation Explained

Adalytics Explained

Imperfectly improving an imperfect ecosystem

Programmatic Live Events Explained

Real-Time Consumer Intent Data Explained

Identity Signals Explained

A field guide for the evolving advertising identity landscape

The Trade Desk Ventura: When Efficiency Calls

An analysis of The Trade Desk's strategy to create a CTV operating system

Sell-Side Curation Explained

Ad Creative ID Framework (ACIF) Explained

Why would The Trade Desk secretly build a TV operating system?

Traffic Shaping Explained

Why is Google no longer deprecating cookies?

The Trade Desk's Premium Internet Explained