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The ethics and economics of advertising vs. subscriptions
Despite its additional complexity, advertising has powered an open web full of free information, and subscriptions limit access to information…
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Spotify poised to dominate podcast advertising
Spotify advertising raked in $450 million in the fourth quarter of 2021, representing 15% of the company's total…
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What is zero-party data? Advertising with user-provided data
What if we asked users for their data? It seems simple, but this concept has gained steam in the last…
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Private Identifier for Advertising (PIFA)
The following post presents a concept that does not exist today. I wanted to put this new take on identity…
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FLoC criticisms put Google in an untenable position
The FLoC origin trials have begun along with a rising tide of criticism against it spilling out into the digital…
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Buyers.json and DemandChain Explained
Buyers.json and DemandChain make it easier to identify all buyers involved in a programmatic ad auction and trace ad…
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What is CDPA? Virginia's Consumer Data Protection Act Explained
Virginia Governor Ralph Northam signed the Consumer Data Protection Act (CDPA) into law on March 2nd, 2021, making Virginia the…
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Will Sign in with Apple destroy universal identifiers?
Sign in with Apple is a single sign-on service offered natively on all Apple devices that gives users the option…
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Did Google just kill universal identifiers?
Google set the ad tech world ablaze when they announced that they will not support any universal identifier solutions meant…
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Competitive Separation in Video Advertising Explained
Competitive separation in video advertising prevents ads of the same category or advertiser from displaying in a single ad pod.…
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Privacy by Design and the Future of Digital Advertising
Former Information and Privacy Commissioner of Ontario, Ann Cavoukian, originally developed Privacy by Design as a way to approach the…
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Electronic Paper (ePaper) Advertising Explained
Digital out-of-home advertising was a growing sector of advertising until the COVID-19 pandemic hit.
Emarketer predicted out-of-home advertising would grow…