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Programmatic Disintermediation — ClearLine, OpenPath, and The Premium Marketplace
Magnite, The Trade Desk, and GroupM are all vying to establish themselves as indispensable components of an evolving programmatic landscape.…
Business
Photo by Sean Pollock on Unsplash
10 posts
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Programmatic Video Creative Management Explained
Do you hear that? It's the sound of millions of individual video ad creatives flying around between ad servers, SSPs,…
members
The ethics and economics of advertising vs. subscriptions
Despite its additional complexity, advertising has powered an open web full of free information, and subscriptions limit access to information…
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The bill that could break up Google and shake up ad tech
A bipartisan group of senators introduced a new bill to rein in Google and any other company aspiring to dominate…
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Netflix and...advertise?
In a Q1 2022 earnings interview, Netflix Co-CEO Reed Hastings confirmed that the
granddaddy of streaming video will now consider…
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Contextual data providers face an existential threat
After Google announced their intentions to deprecate third-party cookies in
Chrome, contextual data providers undoubtedly rejoiced and went to work…
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The Trade Desk OpenPath and the future of SSPs
OpenPath will allow The Trade Desk to cut out SSPs and bid directly on publisher inventory.…
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Spotify poised to dominate podcast advertising
Spotify advertising raked in $450 million in the fourth quarter of 2021, representing 15% of the company's total revenue -…
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How is Snap handling Apple ATT better than Meta?
Apple has dealt a $10 billion dollar blow to their unspoken nemesis, Meta.
On the Meta Q4 earnings call, CFO…
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Google TV vs Roku and Amazon Fire TV
Google recently announced Chromecast with Google TV
[https://www.theverge.com/21495609/google-chromecast-2020-review-streaming-remote-control]
, a bold effort to overtake Roku and…