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Google PAIR — A not-so-universal identity solution
PAIR is a new solution from Google that allows publishers and advertisers (using Google's buying platform, DV360) to match first-party…
Trey Titone
VP, Product Management, Demand Channel & Activation at NBCUniversal & Author/Founder of Ad Tech Explained.
57 posts
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Google embraces Seller Defined Audiences
Google adopting Seller Defined Audiences invigorates the concept and puts it front and center as a solution that everyone needs to examine.…
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The benefits of universal identifiers on connected TV and mobile
Do universal identifiers offer any value outside a web environment? Yes — their benefits extend to connected TV (CTV) and mobile in-app…
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The ethics and economics of advertising vs. subscriptions
Despite its additional complexity, advertising has powered an open web full of free information, and subscriptions limit access to information…
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The bill that could break up Google and shake up ad tech
A bipartisan group of senators introduced a new bill to rein in Google and any other company aspiring to dominate…
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The future of IP address as an advertising identifier
The problem with IP address as an identifier is that users do not have the same privacy controls as cookies or device IDs.…
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Netflix and...advertise?
In a Q1 2022 earnings interview, Netflix Co-CEO Reed Hastings confirmed that the
granddaddy of streaming video will now consider…
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OpenRTB 2.6, Pod Bidding, and CTV Context
The IAB Tech Lab finalized OpenRTB 2.6, and the specification contains new additions that will enhance programmatic connected TV buying.…
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How will Web3 impact advertising and media?
I will detail some foundational concepts of Web3 and describe how companies could apply them to media and advertising use-cases.…
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Privacy Sandbox on Android Explained
Google has introduced the Privacy Sandbox on Android, a set of proposals that will nullify the need for device identifiers on Android.…
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Contextual data providers face an existential threat
After Google announced their intentions to deprecate third-party cookies in
Chrome, contextual data providers undoubtedly rejoiced and went to work…
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Seller-Defined Audiences Explained
Remember Project Rearc? The Interactive Advertising Bureau (IAB) formed the
project in response to Google's decision to end third-party cookie…