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The bill that could break up Google and shake up ad tech
A bipartisan group of senators introduced a new bill
[https://www.lee.senate.gov/2022/5/lee-introduces-digital-advertising-act] to
rein in…
Trey Titone
VP, Product Management, Demand Channel & Activation at NBCUniversal & Author/Founder of Ad Tech Explained.
53 posts
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The future of IP address as an advertising identifier
Microsoft Edge Secure Network
[https://support.microsoft.com/en-us/topic/use-the-microsoft-edge-secure-network-to-protect-your-browsing-885472e2-7847-4d89-befb-c80d3dda6318]
is a new free service offered in the Edge…
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Netflix and...advertise?
In a Q1 2022 earnings interview, Netflix Co-CEO Reed Hastings confirmed that the
granddaddy of streaming video will now consider…
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OpenRTB 2.6, Pod Bidding, and CTV Context
The IAB Tech Lab finalized OpenRTB 2.6
[https://iabtechlab.com/blog/openrtb-2-6-is-ready-for-implementation/], and the
specification contains new additions that…
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How will Web3 impact advertising and media?
The concepts behind Web3 could radically alter our digital lives, but it is
difficult to parse through the vague promises…
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Privacy Sandbox on Android Explained
Google launched its Privacy Sandbox initiative on Chrome
[https://adtechexplained.com/google-chrome-privacy-sandbox-explained/] to
prepare for life after third-party cookies. The…
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Contextual data providers face an existential threat
After Google announced their intentions to deprecate third-party cookies in
Chrome, contextual data providers undoubtedly rejoiced and went to work…
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Seller-Defined Audiences Explained
Remember Project Rearc? The Interactive Advertising Bureau (IAB) formed the
project in response to Google's decision to end third-party cookie…
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Interoperable Private Attribution (IPA) Explained
When Meta and Mozilla
[https://blog.mozilla.org/en/mozilla/privacy-preserving-attribution-for-advertising/]
team up to improve digital advertising, you should probably…
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The Trade Desk OpenPath and the future of SSPs
The Trade Desk announced a new product
[https://www.thetradedesk.com/cn/press-room/the-trade-desk-launches-openpath-providing-advertisers-with-direct-access-to-premium-publisher-advertising-inventory]
for publishers last week called OpenPath.…
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Spotify poised to dominate podcast advertising
Spotify advertising raked in $450 million in the fourth quarter of 2021,
representing 15% of the company's total revenue -…
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How is Snap handling Apple ATT better than Meta?
Apple has dealt a $10 billion dollar blow to their unspoken nemesis, Meta.
On the Meta Q4 earnings call, CFO…