public Identity • 9 min read The Pyramid of User Value The availability of deterministic identity, emerging privacy-enhancing technologies, and contextual signals will determine a user's value for publishers and advertisers.…
public Explainers • 5 min read Programmatic Timeouts Explained Speed is everything in programmatic advertising, and timeouts keep the ad platforms participating in a real-time auction on time. Publishers…
public Future • 8 min read Generative AI: Transforming Advertising Beyond Imagination Generative AI ushers in a new era of creativity across all arts and industries, and advertising is no exception.…
public Business • 4 min read Unpacking Walmart's $2.3 Billion Vizio Acquisition Walmart's decision to shell out $2.3 billion to purchase TV manufacturer and smart TV platform operator Vizio…
public Google • 8 min read Assessing the impact of Google's Privacy Sandbox If Google has its way, 2024 will be the year we can all finally stop talking about cookies. That is…
public Explainers • 9 min read Content Metadata for Programmatic Video Advertising Explained Should publishers inform buyers about the video content their users watch or consider passing more information than they do today?…
public Business • 12 min read Programmatic Disintermediation — ClearLine, OpenPath, and The Premium Marketplace Magnite, The Trade Desk, and GroupM are all vying to establish themselves as indispensable components of an evolving programmatic landscape.…
public Explainers • 10 min read How does IPv6 impact digital advertising? Should publishers, advertisers, and ad tech platforms worry about IPv6?…
public Explainers • 14 min read Programmatic Video Creative Management Explained Do you hear that? It's the sound of millions of individual video ad creatives flying around between ad…
public Google • 6 min read What is Google PAIR? A new first-party data solution PAIR is a new identity solution from Google that allows publishers and advertisers (using Google's buying platform, DV360)…
public Audience • 6 min read Google embraces Seller Defined Audiences Google adopting Seller Defined Audiences invigorates the concept and puts it front and center as a solution that everyone needs to examine.…
public Identity • 12 min read The benefits of universal identifiers on connected TV and mobile Do universal identifiers offer any value outside a web environment? Yes — their benefits extend to connected TV (CTV) and mobile in-app…