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Ad Selection API Explained
For those who thought the conversation around third-party cookie deprecation couldn't get more complicated, in steps Microsoft Edge…
Trey Titone
VP, Product Management at NBCUniversal & Author/Founder of Ad Tech Explained.
67 posts
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The Pyramid of User Value
The availability of deterministic identity, emerging privacy-enhancing technologies, and contextual signals will determine a user's value for publishers and advertisers.…
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Programmatic Timeouts Explained
Speed is everything in programmatic advertising, and timeouts keep the ad platforms participating in a real-time auction on time.
Publishers…
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Generative AI: Transforming Advertising Beyond Imagination
Generative AI ushers in a new era of creativity across all arts and industries, and advertising is no exception.…
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Unpacking Walmart's $2.3 Billion Vizio Acquisition
Walmart's decision to shell out $2.3 billion to purchase TV manufacturer and smart TV platform operator Vizio…
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Assessing the impact of Google's Privacy Sandbox
If Google has its way, 2024 will be the year we can all finally stop talking about cookies.
That is…
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Content Metadata for Programmatic Video Advertising Explained
Should publishers inform buyers about the video content their users watch or consider passing more information than they do today?…
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Programmatic Disintermediation — ClearLine, OpenPath, and The Premium Marketplace
Magnite, The Trade Desk, and GroupM are all vying to establish themselves as indispensable components of an evolving programmatic landscape.…
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How does IPv6 impact digital advertising?
Should publishers, advertisers, and ad tech platforms worry about IPv6?…
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Programmatic Video Creative Management Explained
Do you hear that? It's the sound of millions of individual video ad creatives flying around between ad…
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What is Google PAIR? A new first-party data solution
PAIR is a new identity solution from Google that allows publishers and advertisers (using Google's buying platform, DV360)…
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Google embraces Seller Defined Audiences
Google adopting Seller Defined Audiences invigorates the concept and puts it front and center as a solution that everyone needs to examine.…