public Business • 9 min read The bill that could break up Google and shake up ad tech A bipartisan group of senators introduced a new bill to rein in Google and any other company aspiring to dominate…
public Identity • 6 min read The future of IP address as an advertising identifier Microsoft Edge Secure Network is a new free service offered in the Edge web browser that prevents online entities from…
public Business • 8 min read Netflix and...advertise? In a Q1 2022 earnings interview, Netflix Co-CEO Reed Hastings confirmed that the granddaddy of streaming video will now consider…
public CTV • 8 min read OpenRTB 2.6, Pod Bidding, and CTV Context The IAB Tech Lab finalized OpenRTB 2.6, and the specification contains new additions that will enhance programmatic connected TV…
public Web3 • 20 min read How will Web3 impact advertising and media? The concepts behind Web3 could radically alter our digital lives, but it is difficult to parse through the vague promises…
public Explainers • 9 min read Privacy Sandbox on Android Explained Google launched its Privacy Sandbox initiative on Chrome to prepare for life after third-party cookies. The Chrome Privacy Sandbox contained…
public Business • 5 min read Contextual data providers face an existential threat After Google announced their intentions to deprecate third-party cookies in Chrome, contextual data providers undoubtedly rejoiced and went to work…
public Explainers • 11 min read Seller-Defined Audiences Explained Remember Project Rearc? The Interactive Advertising Bureau (IAB) formed the project in response to Google's decision to end third-party cookie…
public Privacy • 12 min read Interoperable Private Attribution (IPA) Explained When Meta and Mozilla team up to improve digital advertising, you should probably pay attention. The two companies joined forces…
public Explainers • 6 min read The Trade Desk OpenPath and the future of SSPs The Trade Desk announced a new product for publishers last week called OpenPath. OpenPath will allow The Trade Desk to…
public Business • 6 min read Spotify poised to dominate podcast advertising Spotify advertising raked in $450 million in the fourth quarter of 2021, representing 15% of the company's total revenue -…
public Business • 7 min read How is Snap handling Apple ATT better than Meta? Apple has dealt a $10 billion dollar blow to their unspoken nemesis, Meta. On the Meta Q4 earnings call, CFO…