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Why is Google no longer deprecating cookies?
As most of you probably already know, Google announced that they no longer plan to deprecate third-party cookies in Chrome.…
Privacy Sandbox
Photo by Moon on Unsplash.
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Ad Selection API Explained
For those who thought the conversation around third-party cookie deprecation couldn't get more complicated, in steps Microsoft Edge…
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The Pyramid of User Value
The availability of deterministic identity, emerging privacy-enhancing technologies, and contextual signals will determine a user's value for publishers and advertisers.…
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Assessing the impact of Google's Privacy Sandbox
If Google has its way, 2024 will be the year we can all finally stop talking about cookies.
That is…
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Privacy Sandbox on Android Explained
Google has introduced the Privacy Sandbox on Android, a set of proposals that will nullify the need for device identifiers on Android.…
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Topics API - The Google FLoC replacement explained
The Topics API replaces FLoC and introduces a new way to facilitate interest-based advertising on the web without third-party cookies.…
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FLoC criticisms put Google in an untenable position
The FLoC origin trials have begun along with a rising tide of criticism against it spilling out into the digital…
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What is TURTLEDOVE? Google's TURTLEDOVE Explained
Two Uncorrelated Requests, Then Locally-Executed Decision On Victory or
"TURTLEDOVE" is a proposal put forth by the Google…