members Explainers • 3 min read What is zero-party data? Advertising with user-provided data What if we asked users for their data? It seems simple, but this concept has gained steam in the last…
public Explainers • 7 min read What is an SSP? Supply-Side Platforms Explained A supply-side platform (SSP) is software used by digital publishers to sell ad inventory programmatically to advertisers. Programmatic advertising enables…
public Explainers • 4 min read Real-Time Bidding Explained - How do ad auctions work? Real-time bidding or RTB is a digital advertising strategy where multiple entities bid in a real-time auction to purchase advertising…
public Explainers • 13 min read Unified ID 2.0 Explained Unified ID 2.0 (UID2) is an open-source framework that publishers, advertisers, and digital advertising platforms can use to establish…
members Explainers • 9 min read Buyers.json and DemandChain Explained Buyers.json and DemandChain make it easier to identify all buyers involved in a programmatic ad auction and trace ad…
public Explainers • 3 min read How does geotargeting in digital advertising work? Geotargeting is one of the most widely used targeting options used by digital advertisers. Advertisers employ geotargeting to tailor their…
public Explainers • 7 min read What is FLEDGE? Google FLEDGE Explained FLEDGE or the "First Locally-Executed Decision over Groups Experiment" is the first attempt at delivering ads using the concepts outlined…
public Data • 10 min read How do data management platforms work? DMPs Explained A data management platform (DMP) collects, organizes, and activates data used to target digital ads. The DMP is a crucial…
members Explainers • 2 min read Competitive Separation in Video Advertising Explained Competitive separation in video advertising prevents ads of the same category or advertiser from displaying in a single ad pod.…
public Explainers • 3 min read What is a PPID? PPID Explained. PPID is an acronym that stands for publisher-provided identifier. Unlike a cookie or MAID (mobile advertising identifier), a PPID is…
public Explainers • 2 min read Frequency Capping in Digital Advertising Explained Frequency capping is a setting in an ad serving platform that controls how many times an individual user should see…
public Privacy • 3 min read What is Google FloC? Federated Learning of Cohorts Explained This article explains Federated Learning of Cohorts (FLoC or “flock”) and how it can power interest-based advertising on the web…