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What is FLEDGE? Google FLEDGE Explained
FLEDGE or the "First Locally-Executed Decision over Groups Experiment" is the first attempt at delivering ads using the concepts outlined…
Privacy
Photo by Matthew Henry on Unsplash.
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Did Google just kill universal identifiers?
Google set the ad tech world ablaze when they announced that they will not support any universal identifier solutions meant…
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Privacy by Design and the Future of Digital Advertising
Former Information and Privacy Commissioner of Ontario, Ann Cavoukian, originally developed Privacy by Design as a way to approach the…
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What is Google FloC? Federated Learning of Cohorts Explained
This article explains Federated Learning of Cohorts (FLoC or “flock”) and how
it can power interest-based advertising on the web…
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IDFV - Apple's ID for Vendors Explained
The ID for Vendors (IDFV) is a possible alternative that app owners can use in place of an IDFA to power some ad serving functionality if an IDFA is unavailable.…
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Google Privacy Sandbox Explained
The decision by Apple
[https://webkit.org/blog/7675/intelligent-tracking-prevention/] and Mozilla
[https://blog.mozilla.org/blog/2019/09/03/…
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Apple's SKAdNetwork Explained
The demise of Apple's IDFA in iOS 14 is causing many people to ask the question:
what is…
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What is Device fingerprinting? Is it a privacy issue?
Device fingerprinting is a technique used to track individual users or devices
around the web by collecting information about a…
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CCPA Explained
The California Consumer Privacy Act or CCPA is law that is meant to enhance the privacy rights of all California…