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Unified ID 2.0 Explained
Unified ID 2.0 (UID2) is an open-source framework that publishers, advertisers,
and digital advertising platforms can use to establish…
Identity
Photo by Ben Sweet on Unsplash.
18 posts
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FLoC criticisms put Google in an untenable position
The FLoC origin trials have begun along with a rising tide of criticism against it spilling out into the digital…
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Google Privacy Sandbox Explained
The decision by Apple
[https://webkit.org/blog/7675/intelligent-tracking-prevention/] and Mozilla
[https://blog.mozilla.org/blog/2019/09/03/…
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How iOS 14 IDFA changes will benefit CTV
Effective and privacy compliant audience targeting relies on a user resettable and consistent identifier like Apple's IDFA and Android's AAID, and Connected TV manufacturers have been quietly implementing their own versions for years.…
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Cookie Syncing Explained
Cookie syncing is a process that enables all members of an ad transaction on
desktop or mobile web to have…
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What is Device fingerprinting? Is it a privacy issue?
Device fingerprinting is a technique used to track individual users or devices
around the web by collecting information about a…