Business • 6 min read Spotify poised to dominate podcast advertising Spotify advertising raked in $450 million in the fourth quarter of 2021, representing 15% of the company's total…
Business • 7 min read How is Snap handling Apple ATT better than Meta? Apple has dealt a $10 billion dollar blow to their unspoken nemesis, Meta. On the Meta Q4 earnings call, CFO…
Explainers • 6 min read Topics API - The Google FLoC replacement explained The Topics API replaces FLoC and introduces a new way to facilitate interest-based advertising on the web without third-party cookies.…
Explainers • 10 min read Google's Project Bernanke Explained The documents unveiled that under Project Bernanke, Google used methods undisclosed to its publisher clients to give its advertising clients…
Explainers • 3 min read What is zero-party data? Advertising with user-provided data What if we asked users for their data? It seems simple, but this concept has gained steam in the last…
Identity • 4 min read Google starts the PPID Party In a world starved of identifiers, advertisers on Google DV360 will welcome the features that PPIDs can unlock in a privacy-compliant manner.…
Web3 • 7 min read Twitter bluesky and decentralized social media explained Bluesky is an open and decentralized standard for social media funded by Twitter. Jack Dorsey envisions that Twitter will eventually…
Web3 • 16 min read Advertising in the Metaverse The concept of the Metaverse has gained an intense amount of interest in 2021. Check out the Google Trends data…
Web3 • 9 min read Marketing and Advertising NFT Projects NFTs are blazing hot right now. So hot that the most popular secondary marketplace for NFTs, OpenSea, reached dizzying new…
Privacy • 6 min read Private Identifier for Advertising (PIFA) The following post presents a concept that does not exist today. I wanted to put this new take on identity…
Explainers • 7 min read What is an SSP? Supply-Side Platforms Explained A supply-side platform (SSP) is software used by digital publishers to sell ad inventory programmatically to advertisers. Programmatic advertising enables…
Explainers • 4 min read Real-Time Bidding Explained - How do ad auctions work? Real-time bidding or RTB is a digital advertising strategy where multiple entities bid in a real-time auction to purchase advertising…