Explainers • 4 min read Real-Time Bidding Explained - How do ad auctions work? Real-time bidding or RTB is a digital advertising strategy where multiple entities bid in a real-time auction to purchase advertising…
DOOH • 2 min read EV chargers meet programmatic advertising The increased popularity of electric vehicles (EVs) has surfaced a unique opportunity for companies to innovate around the infrastructure that…
Explainers • 13 min read Unified ID 2.0 Explained Unified ID 2.0 (UID2) is an open-source framework that publishers, advertisers, and digital advertising platforms can use to establish…
Google • 7 min read FLoC criticisms put Google in an untenable position The FLoC origin trials have begun along with a rising tide of criticism against it spilling out into the digital…
Explainers • 9 min read Buyers.json and DemandChain Explained Buyers.json and DemandChain make it easier to identify all buyers involved in a programmatic ad auction and trace ad…
Explainers • 3 min read How does geotargeting in digital advertising work? Geotargeting is one of the most widely used targeting options used by digital advertisers. Advertisers employ geotargeting to tailor their…
Privacy • 4 min read What is CDPA? Virginia's Consumer Data Protection Act Explained Virginia Governor Ralph Northam signed the Consumer Data Protection Act (CDPA) into law on March 2nd, 2021, making Virginia the…
Apple • 6 min read Will Sign in with Apple destroy universal identifiers? Sign in with Apple is a single sign-on service offered natively on all Apple devices that gives users the option…
Explainers • 7 min read What is FLEDGE? Google FLEDGE Explained FLEDGE or the "First Locally-Executed Decision over Groups Experiment" is the first attempt at delivering ads using the concepts outlined…
Google • 4 min read Did Google just kill universal identifiers? Google set the ad tech world ablaze when they announced that they will not support any universal identifier solutions meant…
Audience • 5 min read IP Address Data Targeting Explained Targeting users based on behavioral or demographic data requires a persistent identifier to tie an individual to a data set.…
Data • 10 min read How do data management platforms work? DMPs Explained A data management platform (DMP) collects, organizes, and activates data used to target digital ads. The DMP is a crucial…